Lookbooks are a way for the designer to get their collection out into the public eye using a visual aesthetic. In today's generation, many designers are creating video media as an additional feature of the lookbook or in substitution. You want to create the overall vibe and lifestyle within this photos and videos that is what the collection represents. It is the designer's preference how they want to release these images, and Tom Ford's video was a big hit this season.
Displaying his Spring 2013 collection, Tom Ford released this video and it gives a great representation of what his merchandise stands for. Shot against a white backdrop, with all models sporting 60's inspired bee-hive buns, this video was really visually appealing. His collection is just so chic and I loved the video that came along with it. Simple, yet exquisite!
I thought it was great how the video was in color sometimes to really show off the features of the clothes, and then would go back to black & white to keep with the theme.
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